Parenting Lifestyle Trends for 2013

As women delay having children and the overall age of first time parents continues to rise, kids are still coming first in the family despite the lingering effects of a global recession. However, there is a price to pay for this, as parents are working longer hours and more jobs to keep their children well clothed and fed. Daphne Kasriel, Consumers Editor at Euromonitor, dives into this trend and many other global parenting trends in this podcast.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.