Paris Baguette Isn’t From Paris: How a Korean Bakery Café Went Global

On this episode of Hospitality Hangout, hosts Jimmy Frischling and Michael Schatzberg sit down with Cathy Chavenet to discuss the remarkable growth of Paris Baguette. Kathy shares her journey from classically trained pastry chef and bakery owner to leading marketing, culinary innovation, and brand strategy for one of the fastest-growing bakery café concepts in North America. Cathy shares her journey from pastry chef and bakery owner to leading marketing, culinary innovation, and growth for one of the fastest-growing bakery café concepts in North America. The conversation dives into what makes Paris Baguette stand out in a crowded restaurant landscape, from baking fresh in every café and creating highly shareable products to balancing global scale with a neighborhood feel. The episode also explores emerging food trends, the rise of croissant innovation, protein-forward menu development, the importance of frontline talent, and how hospitality brands can build authentic guest connections while expanding rapidly. Cathy gives a preview of what's next for Paris Baguette and reveals some of the products helping fuel the brand's remarkable growth. Plus, hear the story behind the Supreme Croissant, Croissant Crisps, and why fresh-baked products continue to resonate with consumers around the world. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, Jimmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.