Paris Saint-Germain Scores At Marketing

from Marketing: Global Edition · host Jasmine Montgomery, Piers Guilar

How is one football team redefining what it means to be a brand? How did a French football team end up with a store on the ultimate British high street? Who would ever have imagined a partnership between a football brand and high fashion house Dior?In this episode Piers and Jasmine dive into the world of sports marketing, in particular the Qatari-powered Champions League winners, Paris Saint-Germain (PSG).

Episode metadata supplied by the publisher feed · Published Aug 29, 2025

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Paris Saint-Germain Scores At Marketing

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