Parker Kligerman on startlingly positive economic trends in the truck series, hooking a Silicon Valley sponsor, Lime Rock and eSports/iRacing

NASCAR on NBC analyst Parker Kligerman on the eSports/iRacing eRacer.gg venture with Landon Cassill (1:00); the demand for iRacing events such as these remaining strong as the pandemic ebbs (3:00); the “euphoric moment” around motorsports and why it’s happening (4:30); the sales pitch for getting a “Drive to Survive” fan to NASCAR (6:30); drawing parallels between different series’ driver personalities (8:30); what the deal was with Lando Norris (10:30); Parker’s F1 dream nearly is realized! (12:00); life as a new minority owner of historic Lime Rock Park (14:00); what his involvement with ownership is (16:30); what crazy things does Parker have planned for being a track-owning pit reporter in the IMSA Lime Rock race? (18:30); the “Bristol Bullring” of GT sports cars (20:30); the backstory of Parker’s new Silicon Valley-style sponsorship (21:30); should more drivers and teams be DM’ing tech companies to start sponsor relationships? (24:30); a discussion about the improving economics of the truck series (27:00); how team budgets have decreased as much as 50 percent over the past four years (29:00); the midpack teams that are moving up the grid and changing the face of the Xfinity Series (33:00); the efficiencies discovered through pandemic racing that must remain permanent (37:00); how Parker and his team are benefiting this season (39:30); thoughts on Justin Marks buying Chip Ganassi Racing and what it might mean for prospective Cup drivers such as Parker if the ownership demo changes (45:00). Visit www.nbcsports.com/nascar and www.nbcsports.com/motors for more NASCAR and motorsports coverage from NBC Sports. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.See omnystudio.com/listener for privacy information.