Parker Kligerman on Year 2 as a team owner in the eNASCAR iRacing Coca-Cola Series

The NASCAR on NBC analyst, who co-owns a team with Jeff Burton in NASCAR's top iRacing series, on what’s happening for iRacing and Burton Kligerman Esports in its second season (1:15); “the viewership has been insane” (3:00); why he wants to get away from the term “eSports (4:45); number origins (5:30); the pitch to Valvoline for sponsorship (6:30); the professionalism of eSports (8:30); Bringing in owners such as Denny Hamlin, Kyle Larson and William Byron (9:30); Venn diagram of real world and virtual team owners (10:30); the edge (or disadvantage) of bargaining against a team that has Michael Jordan (13:00); what the iRacing model and team sponsorship look like now (15:00); the massive jump in the iRacing purse (17:00); what the Valvoline sponsorship does for BurtonKligerman eSports (18:30); how the team handles promotion and social and media (20:30); the “controversy” over eSports drivers being treated like real-world drivers (22:00); the “adapt or die” philosophy to embracing eSports (24:30); how do real-world drivers coach virtual drivers? (26:30); relating to teenage gaming phenoms and their “impressive maturity level” (28:00); how much Parker works with Jeff Burton (29:00). Visit www.nbcsports.com/nascar and www.nbcsports.com/motors for more NASCAR and motorsports coverage from NBC Sports. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.See omnystudio.com/listener for privacy information.