Parks: A Visual Identity Refresh

By any other word would be a logo re-designBy Sara Green, Shannon Palmer, and Stephanie McDermottSince 2020, state parks have seen massive upticks in visitors. The pandemic forced people to self-reflect and find new ways and places to interact. As a result, the outdoors became a safe haven for many, and state parks became an avenue for those looking to reconnect with nature. Washington State Parks (Parks) was no exception and saw 43,840,590 visitors in 2021, a 14-percent increase from 2019. Encouraged by the record numbers, agency officials saw an important opportunity to re-examine how it presented its mission and values to the public.