Parlux president Lori Singer on launching Billie Eilish’s 4th fragrance: ‘Her fans are anxiously waiting’

Longtime beauty executive Lori Singer has been instrumental in some of the biggest fragrance license deals of the past 20 years. Singer spent more than a decade at Coty, where she worked on bestselling fragrances by Calvin Klein, Vera Wang, Balenciaga and Nautica. She also tripled global net revenues for Marc Jacobs with its iconic Daisy franchise launched in 2007. Singer got her start at Revlon, and her CV also includes Calvin Klein Cosmetics, Unilever and Benetton Group.  “I've spent my entire career in beauty. I’m sort of a beauty lifer,” she told Glossy. “I fell in love on day one at Revlon, my first job, and I really have never looked back.”  Singer joined Parlux in 2019 to grow its license business and immediately set her sights on Billie Eilish.  “Other than music, fragrance and scent are everything to her. So, upon meeting her and hearing about her deep knowledge [of fragrance, we knew it was a fit for Parlux],” Singer told Glossy. “She knows ingredients and she knows about olfactory territory. She has had a natural nose for scents." By 2021, her first scent, Eilish, was released, which she followed up with Eilish No. 2 the next year and Eilish No. 3 in 2023.  Fast forward to last week, and Parlux released Eilish’s fourth fragrance, called Your Turn. The new scent is priced at $90 for 100 milliliters and available DTC — it will launch in Ulta Beauty doors later this spring. Your Turn is gender-neutral and described as “warm, woody and fresh” with notes of peach, ginger and sandalwood.  Frank Voelkl, principal perfumer at fragrance house Firmenich, was the “nose.” One of the most famous perfumers working today, he has created Glossier’s You franchise, Phlur’s Mood Ring and Father Figure, and Le Labo’s cult Santal 33, among others.  Parlux is a global licensee for celebrities, fashion houses and lifestyle brands. The company launched in 1984 and is privately held. Its licenses include Kenneth Cole, Vince Camuto, Jessica Simpson, Steve Madden and Jason Wu, among others. Most recently, Parlux entered into a partnership with basketball player LeBron James to create The Shop, a line of grooming products distributed through Walmart. Then, in late 2024, the company launched its first fragrance with influencer-turned-designer Danielle Bernstein, the creator behind WeWoreWhat, called WeWoreWhat 001.  Later this year, the company will celebrate another milestone: Paris Hilton’s 30th fragrance over 20 years. Called Iconic, the scent will launch this spring.  Singer joined the Glossy Beauty Podcast to discuss the secret sauce behind Parlux’s celeb fragrances, the evolving fragrance consumer and 2025 industry predictions.