Parola alle idee

from Smau Academy · host Valentina Barone

Ti racconterò come il linguaggio - in tutti i suoi tone of voice - può essere uno strumento per comunicare, convincere, vendere, emozionare. Insieme scopriremo come le parole si sono evolute e adattate all’audience e ai media. Attraverso un percorso temporale coglieremo le evoluzioni e i capisaldi del linguaggio pubblicitario. Il traguardo? Conoscere tutte le potenzialità della scrittura e applicarle alle diverse necessità di comunicazione. Scoprire le evoluzioni delle parole in pubblicità. Navigare tra i diversi mercati e relativi tone of voice. Apprendere l'importanza e il valore della sintesi per scrivere messaggi efficaci, convincenti e memorabili.

Episode metadata supplied by the publisher feed · Published Apr 11, 2022

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Parola alle idee

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