Parola d'Ordine - Puntata dell'11/05/2026

from Parola d'ordine · host Radio Glox

La parola d’ordine di oggi è ‘Concorrenza’. Megan Gale torna a fare pubblicità alle compagnie telefoniche. Fastweb chiede a Iliad di ritirare la pubblicità. Secondo Fastweb, il nuovo spot Iliad con Megan Gale sfrutterebbe indebitamente l’immaginario storico legato a Omnitel/Vodafone e configurerebbe un caso di pubblicità comparativa scorretta e concorrenza sleale. A 'Parola D’Ordine', Luca Orma, redattore di Brand News e Claudio Agrelli, CEO di Agrelli&Basta, Agenzia di comunicazione e pubblicità. L’ospite fisso del lunedì Ivano Zoppi, presidente della cooperativa Pepita Onlus e Giovanni Dozzini, direttore di Encuentro.

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Parola d'Ordine - Puntata dell'11/05/2026

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