Parsley Box (MEAL) IPO

This video can be seen at: https://www.piworld.co.uk/2021/03/19/parsley-box-meal-ipo/ Kevin Dorren, CEO outlines Parsley Box's business, which is to IPO on AIM on 31st March. Parsley Box is a UK, Direct to consumer ready meal provider who target the Baby Boomer+ demographic. The capital light business model and scalable platform has enabled a CAGR of 248% from FY18 to FY20. Going forward they are looking to capitalise on the structural shift in the Grocery market to online shopping, an increased prevalence of D2C, and the growing Baby Boomer+ demographic. 00:00 – Opening & disclaimer 00:14 – Introduction 01:08 – The product 02:05 – The market 02:33 – The direct to consumer model 03:15 – Investing for growth 03:49 – The investment case