Part 1/3: Sat With Evo Terra: Digital Strategy, Creative Work, and the Phoenix Internet Scene

Evo Terra is a digital strategist whose work moved through e-commerce, online radio, advertising, social media, consulting, and community building before those lanes had fully settled into what they are now. This throwback conversation, recorded somewhere between 2006-2015, captures him thinking through the balance between creativity and business, why small companies and entrepreneurs often move faster than large organizations, and how Phoenix’s digital community grew from scattered groups into a more visible creative ecosystem. He also talks about choosing enough money and meaningful work over chasing the biggest paycheck, bridging creative ideas with practical ROI, and keeping room for play through projects like Improv Arizona.find more podcasts at faafo.app/radio