Part 1: Australian Wines from a French Perspective with Julien Marteau, General Manager of Luxury Wine Brands at Brown Family Wine Group

In this episode of Skale Up, hosts Julie Kim and Sophie Seymaux sit down with Julien Marteau, General Manager of Brown Family Wine Group and a wine marketing and sales leader with more than 20 years of experience across Europe, Asia and Oceania, to explore what it takes to build a luxury wine brand with patience and integrity.Born in the Loire Valley and trained in Champagne, Julien brings a career at Moët Hennessy and Pernod Ricard to a family-owned Tasmanian producer. He reflects on how time, terroir and an uncompromising standard of quality shape brands built to last, and what the Old World and the New have to teach each other.Listen to part 2 subscriber-only episode: https://skaleaustralia.substack.com/p/part-2-inside-julien-marteaus-cellarInside the episode:• A life in wine: From the Loire Valley to the great Champagne houses, and the early pull towards sparkling that shaped a career.• Champagne to Tasmania: What changes, and what carries over, when centuries of heritage give way to a faster-moving New World producer.• Listening to the customer: How guest feedback reimagined the cellar door as a place for memorable, hands-on experiences.• Balance: A French work ethic meets an Australian view of flexibility, and why switching off matters.• Scaling without compromise: Why the right people and an unwavering standard of quality outweigh speed, in a category where nothing happens quickly.• Affordable luxury: Where fine Tasmanian sparkling sits as Champagne prices continue to climb.• The next frontier: The export opportunity Julien is watching beyond Australian shores.• The tables turn: Julien asks Julie and Sophie where luxury is heading in Australia, from a widening wealth gap to a more exclusive, more nuanced market.• In person wins: Why the digital era is now a baseline, and what tangible experiences mean for luxury and wine alike.• Luxury held to account: How more knowledgeable consumers are asking brands to prove their worth through craft, sourcing and authenticity.Why Listen?If you’re a founder or leader working in luxury, wine, hospitality or premium consumer goods, this episode offers a considered view on building brands that reward patience. Julien shows how craft, time and experience, rather than scale for its own sake, create lasting desirability, and why the most valuable luxury moments are the ones that can only be felt in person.Part one is just the start. Part two continues the conversation with a more off-the-record look at Julien’s world, available to subscribers. Connect with UsInstagram: @skale_australiaLinkedIn: linkedin.com/company/skale-australiaEmail: [email protected]: www.skaleaustralia.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit skaleaustralia.substack.com/subscribe