Part 1: Barnacle SEO in the AI Era: Will Scott on Leveraging AI for Search & ChatGPT Visibility

from The Near Memo · host Greg Sterling, Mike Blumenthal & David Mihm

Send us Fan MailIn Part 1 of this interview, SEO veteran Will Scott joins Near Memo to unpack the rise of Barnacle SEO in a world reshaped by AI. We explore how content visibility, listicles, and trusted sources like Reddit and Yelp are influencing AI-generated responses. Plus, we debate the viability of “GEO” as a term, Google’s evolving narrative, and the role of automation tools in SEO.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

What this episode covers

Send us Fan Mail In Part 1 of this interview, SEO veteran Will Scott joins Near Memo to unpack the rise of Barnacle SEO in a world reshaped by AI. We explore how content visibility, listicles, and trusted sources like Reddit and Yelp are influencing AI-generated responses. Plus, we debate the viability of “GEO” as a term, Google’s evolving narrative, and the role of automation tools in SEO. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

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Part 1: Barnacle SEO in the AI Era: Will Scott on Leveraging AI for Search & ChatGPT Visibility

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This episode is 32 minutes long.

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This episode was published on August 7, 2025.

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