Part 1 Ingredients For Success: Connecting To Consumers

This week, we are launching our first episode of a special four part series with our partners at Famous Amos to support their grant program, “Ingredients For Success”. To kick things off, Rachna Patel, Vice President of Marketing - Distinctive Brand Cookies at Ferrero talks about the origin and purpose of Famous Amos and the organic nature of creating an authentic connectivity between the brand and fellow entrepreneurs. The beauty of this program is not only the history of the brand’s founder, Wally Amos but how that history is now connecting and supporting entrepreneurs to grow their own businesses through grants, mentorship, and resources. Rachna who proclaims “I Love What I Do” also shares her background and experience in finance and marketing as being instrumental in her personal and professional commitment to making a positive impact on the world through the intersection of brand values and goodwill for all.