Part 1: Predictability of Search Engine Marketing

How do you know if your marketing campaign is working? Not all channels are created equally when it comes to reporting. Fortunately, digital marketing avenues such as Search Engine Marketing (SEM), offer the value of predictive analytics and effective reach. In the first episode of a two-part podcast series, I sit down with Steve Kroll, President of Granular, to discuss his lifelong exposure to and the power of online relevancy.  Tune in to this podcast for a deeper understanding of why getting your SEO and SEM strategy on the right track is paramount for the success of your digital marketing campaigns and online presence.  What you'll learn:  Steve's background growing up in Milwaukee, Wisconsin and where his passion for digital and online business started Details behind Steve's first job as an intern with a digital marketing agency in the early 2000s How Steve's family, support system, and early job exposure provided the perfect launch pad for his career An overview of Granular and the digital advertising space Steve's team specializes in  The predictability of search engine marketing (SEM) and how important FAQs are in developing an SEM strategy Other things businesses can do to make Google reward their site with better placement on the search results page A deep dive into the impact of paid search on organic search