Part 1 - The Origin of Reference-Based Pricing with Woody Waters | Broken Healthcare Podcast #75

Ever wondered where Reference-Based Pricing (RBP) came from — or who helped create it? In this episode, host Ray Kober sits down with Woody Waters, one of the original founders of RBP and a true pioneer in bringing transparency and fairness to healthcare costs.Woody shares his 33-year journey through the insurance world — from his early days as a broker to co-founding the model that reshaped how employers manage healthcare spending. Learn how his work helped lay the foundation for what eventually became Imagine360 (👉 imagine360.com).💬 In this episode:The origin story of Reference-Based PricingWhy healthcare pricing became so brokenHow employers can regain control of their healthcare costsWhat “cost + Medicare” pricing really meansThe truth about self-funded and level-funded plans🔥 Don’t miss Part 2 next week, where Woody dives deeper into how RBP evolved and what’s next for employers and employees in the healthcare space.👍 If you enjoyed this episode, like, subscribe, and turn on notifications so you don’t miss Part 2 and future episodes of the Broken Healthcare Podcast! Hosted on Acast. See acast.com/privacy for more information.