Part 2: Is Generative Engine Optimization (GEO) Taking Over SEO

Episode 86 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Part 2: Is Generative Engine Optimization (GEO) Taking Over SEO" was published on June 20, 2025 and runs 23 minutes.

June 20, 2025 ·23m · Master B2B Friday 15

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Summary

In B2B eCommerce practitioners are all asking the same question: how do I get my products to show up in search results when people are searching on an AI tool like ChatGPT or Perplexity? The answer, it seems, is to create authority around your listings, and in this podcast Andy Hoar and Brian Beck discuss exactly how to do that.

Episode Description

In B2B eCommerce practitioners are all asking the same question: how do I get my products to show up in search results when people are searching on an AI tool like ChatGPT or Perplexity?

The answer, it seems, is to create authority around your listings, and in this podcast Andy Hoar and Brian Beck discuss exactly how to do that.

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