Part 2 - Jonathan Heeter - USA - CEO and Co Founder of Middle8

Part 2 of our conversation with Jonathan Heeter about his incredible career in the music industry in China. Born in New York and raised in Minneapolis, Jonathan moved to Beijing to study and teach, eventually building a career spanning more than 20 years across music, marketing, entertainment and brands. In Part 2, we talk about: Jonathan’s early days playing in bands in Beijing, His career at Dentsu, including his role as Executive Director, Music & Entertainment, Working with Fender as China Marketing Director, His time at Warner Music China as Head of International and His work with UK artist Passenger and helping develop his career in China Jonathan has a unique perspective on the Chinese music industry, having experienced it from the perspective of a musician, marketer, global brand and major record company. LinkedIn: Jonathan Heeter Follow Middle8: Website: middle8.agency LinkedIn: Middle8 🎧 Listen: Podbean: tellcraigyourstory.podbean.com Linktree: linktr.ee/tellcraigyourstory 📺 YouTube: @tellcraigyourstory #JonathanHeeter #Middle8 #WarnerMusic #Fender #Dentsu #Passenger #ChinaMusic #MusicBusiness #MusicIndustry #TellCraigYourStory