Part 2: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism

Welcome back to the second part of our special with Bill Petersen - Cognism’s internal sales trainer. This week, Frida and Bill discuss the paramount role that in-house sales trainers play, for the AE team. They discuss how to coach on the handoff between SDRs and AEs, as well as the challenges that AE leaders face today. Tune in for all of the insights. 

Episode metadata supplied by the publisher feed · Published Feb 21, 2024

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Part 2: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism

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