EPISODE · Apr 22, 2026 · 29 MIN
Part 2: What Actually Makes CTV Work with David Nyurenberg, InterMedia Advertising
from Curation Conversations · host Multilocal
CTV has no shortage of promise. The harder question is what actually makes it work. In Part 2 of this Curation Conversations episode David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the practical side of CTV, including creative, user behavior, measurement, first-party data and personalization. The conversation examines the realities behind performance in CTV, the limitations of current measurement approaches, and why the industry still has work to do when it comes to transparency, infrastructure, and execution.
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Part 2: What Actually Makes CTV Work with David Nyurenberg, InterMedia Advertising
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How long is this episode of Curation Conversations?
This episode is 29 minutes long.
When was this Curation Conversations episode published?
This episode was published on April 22, 2026.
What is this episode about?
CTV has no shortage of promise. The harder question is what actually makes it work. In Part 2 of this Curation Conversations episode David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the practical side of CTV, including creative,...
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