EPISODE · Sep 17, 2023 · 34 MIN
Part 2: What B2B CEOs Want From Their CMOs
from C-Suite Sales & Marketing Perspectives
Meet Randy Wootton, Maxio's CEO, a seasoned tech leader (Microsoft, Salesforce) turned 3x CEO. He explores the evolving CMO role, stressing value creation, C-suite collaboration, tech-savviness, data-driven creativity, and thought leadership proficiency. Randy advocates storytelling, a strong POV, and aligning with CEOs for success."You've got to have this real North Star around what you want your experience to be for the people interacting with your company." - Randy WoottonRandy advocates that CMOs must adapt to these changes by developing data-driven strategies, crafting compelling narratives, and aligning their efforts to help shape the company's go-to-market success. By embracing these evolving trends, CMOs can position themselves as strategic partners to the CEO and drive the growth and success of their organizations. For part one of the series, click through to https://contentstrategies.io/podcast/what-ceos-want-from-cmos-challenging-the-typical-perspective/ Follow Randy Wootton on LinkedInFollow host Steve MacDonald on LinkedIn
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What this episode covers
Hear directly from the CEO of Maxio, Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing thought leadership, self-serve buying, and overall value creation for the company.
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Part 2: What B2B CEOs Want From Their CMOs
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