EPISODE · Oct 20, 2025 · 14 MIN
Part 2 Why Most Sales Conversations Fail Before They Start with Jeremy Hills
from District 32 - The Power of Connection · host Kingsley Colley, Dean Keating
In this episode of the District 30 2D 32 podcast, host Kingsley interviews Jeremy Hills, a mindset leadership coach and sales trainer, about the importance of building trust and emotional connections in sales. Jeremy explains that many salespeople fail to close sales because they don't establish a strong connection with their prospects. He emphasizes the necessity of building rapport through common interests and matching body language and energy levels. Jeremy also discusses the importance of understanding the deeper emotional reasons behind a customer's purchase decisions in order to effectively address their objections and needs. This episode is part two of a four-part series and sets the stage for the next discussion on uncovering the real needs behind customers' words.00:00 Introduction and Guest Welcome00:46 The Importance of Building Trust in Sales03:10 Techniques for Building Rapport07:08 Understanding Deeper Customer Needs10:21 Handling Objections and Emotional Barriers11:42 Maintaining Connection and Personal Sharing13:46 Conclusion and Next Episode Teaser
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Part 2 Why Most Sales Conversations Fail Before They Start with Jeremy Hills
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