Part 2 with Dan Luna: Build A Direct Primary Care Brand Patients Trust

Send us Fan MailYour logo is not what makes patients trust you. What they trust is the position you hold in their mind, and whether the real-life experience backs it up. We talk through how to choose a clear positioning statement for a direct primary care clinic, how a name can instantly signal belonging, and why “brand assets” matter less than the feeling patients get when they interact with you. From there, we get practical about digital presence and local SEO. We cover how to set up a Google Business Profile, why you should never let a staff member own key accounts under their personal email, and how consistent naming conventions across your website, directories, and social media can improve discoverability. If you want patients to find your DPC clinic, the boring details matter, and we spell out which ones to lock down first. We also dig into operations: designing a clinic space that reflects DPC values, choosing an EHR based on strategy (not hype), and building a clean tech stack that reduces manual work. Then we move into payroll, staffing, and the money side that too many clinicians avoid, including break-even math, runway, reliable bookkeeping, and why looking at your bank balance is not a financial plan. Finally, we explore patient acquisition strategies that actually work, employer groups, onboarding tone, and how Claude AI can help you create a 90-day marketing plan, draft SOPs, and research competitors fast. Before you go, Dan shares a free resource: the DPC Pre-Launch Playbook will be available as a straight download on the dpcbookkeeper.com resources page. If this helps you, subscribe, share it with a DPC owner friend, and leave a review so more clinics can find it.Thank you for joining us today!Be sure to follow and share, and leave a review!If you have questions, comments or want to be part of our community, follow us on Facebook at The DPC NP!