[PART 3] Summits: The Good, the Bad, & the Ugly

When should you launch after hosting a summit or big list-building event?In this episode, I’m breaking down how I think about launch timing — and why I don’t sell directly off the back of my summit. I walk you through the phases of launching (including what I call the “pre-pre-launch” phase) and how to decide what makes sense for your audience.Because just because you can launch right away doesn’t always mean you should.In this episode, I share:The difference between list-building events and true pre-launch eventsWhy buyer awareness matters more than speedMy exact timeline from summit to launch How to adjust your launch timing based on today’s trust environmentWhy only a small percentage of your audience is ready to buy right nowIf you’ve ever wondered whether you’re launching too soon after a list build — or waiting too long — this one’s for you.Listen now.And if you want to stay up to date on all the current launch trends, grab The 2026 Launch Report. Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!