EPISODE · Jun 14, 2021 · 1H 17M
Part 3 Weight Watchers changes it's name and the emergence of NOOM-Sunday's with Dr. Susan Kleiner
from Eat To Perform Podcast · host Eat To Perform
Shortly after Oprah buys a sizable stake in Weight Watchers they change their name, Susan and I examine why. But let's not kid ourselves, this episode is about NOOM. The science they are ignoring and how they are treating dieting like a commodity and tactics they are using to acquire clients. It's not all bad but the part that is good is just a version of pieces we have known for a long time. The rest is subtle manipulation that borders on overt coercion in order to accumulate clients without a firm understand of the math and science.
What this episode covers
Shortly after Oprah buys a sizable stake in Weight Watchers they change their name, Susan and I examine why. But let's not kid ourselves, this episode is about NOOM. The science they are ignoring and how they are treating dieting like a commodity and tactics they are using to acquire clients. It's not all bad but the part that is good is just a version of pieces we have known for a long time. The rest is subtle manipulation that borders on overt coercion in order to accumulate clients without a firm understand of the math and science.
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Part 3 Weight Watchers changes it's name and the emergence of NOOM-Sunday's with Dr. Susan Kleiner
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