Part One - How Uber Used Psychology to Perfect Its Experience

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer Clinehens, Jennifer L. Clinehens

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What this episode covers

The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblestone street waiting for their ride, they had a revelation. Not knowing when, or if, you’ll find a cab is an emotional rollercoaster. Kalanick and Camp knew if they could turn getting a taxi into a positive experience, they could capture lightning in a bottle. Join me today as I unpack how UBER used behavioral science and psychology to create their groundbreaking customer experience.

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Part One - How Uber Used Psychology to Perfect Its Experience

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This episode is 9 minutes long.

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This episode was published on October 26, 2023.

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