EPISODE · Mar 9, 2023 · 10 MIN
Part Two: How Disney used psychology to become the happiest place on Earth
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking//SOURCES: Choice Hacking, 10 Ways Disneyland Used Psychology to Perfect Its Experience ★ Support this podcast ★
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What this episode covers
In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences. Crystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over. But these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each. Join me today for the second part of a two-part series, where I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth.
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Part Two: How Disney used psychology to become the happiest place on Earth
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