Part Two: Turning Creativity into Profit - Frank Candy - S13-E01

Join us again, with Frank Candy in this two part series on turning creativity into profit. Frank shares the ten points of content, the implementation, the creative brief as a management tool and more. In part one of Turning creativity into profit. We discussed the purpose and value of creative briefs for projects, and how it is a framework or foundation for your creative approach to problem solving. In part two, Frank will share the content that is included in creative briefs, how to evaluate them, implement them, and how you can use them as a management tool.   Takeaways: Nothing sells like selling. Give good results, be memorable. Connect with Frank: Email: [email protected] Website: http://www.frankcandy.com/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.