Partho Dasgupta, Former CEO of BARC: Unpacking the Growth and Challenges of the OTT Landscape

Nonetheless, according to Partho Dasgupta, the former CEO of BARC, the Indian OTT business is still in its early stages of scaling up and is poised to remain a high-volume market. With the influx of more foreign streaming companies into the Indian market, we can anticipate further experimentation with pricing strategies and the bundling of OTT services with mobile data plans. Looking ahead, the primary focus should shift towards achieving profitability rather than relentlessly pursuing larger audiences at any cost. It's essential to recognize that the gold rush in the OTT industry may eventually subside, leading to a phase of consolidation.Read more: https://www.mynation.com/business/outgrowth-and-ordeals-of-ott-landscape-barc-s-former-ceo-partho-dasgupta-elaborates-ray445