EPISODE · Jan 29, 2021 · 39 MIN
Partner Marketing Done Right with Joan Groleau
from Channel Voices · host Channel Voices Podcast
Despite so many different marketing strategies being taught at universities, unfortunately partner marketing isn't one of them. Who do you hire for a channel marketing position? How do you develop a partner marketing strategy? What do partners need and how do vendors measure the ROI of channel marketing programs? Joan Groleau, (Senior Director, Partner Marketing at Globalization Partners) gives guidance on all of these questions and inspires by sharing her well-tested best practices. Channel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn.Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.Visit www.ChannelVoices.comUntil next time 👋
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Despite so many different marketing strategies being taught at universities, unfortunately partner marketing isn't one of them. Who do you hire for a channel marketing position? How do you develop a partner marketing strategy? What do partners need and how do vendors measure the ROI of channel marketing programs? Joan Groleau, (Senior Director, Partner Marketing at Globalization Partners) gives guidance on all of these questions and inspires by sharing her well-tested...
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Partner Marketing Done Right with Joan Groleau
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