Partner Marketing through the eyes of a startup veteran, Angela Salerno - OTR #011

Join Rick Currier and special guest Angela Salerno, Sr. Director of WW Partner Marketing at Cribl for another captivating episode of On the Road. From reliving honeymoon adventures to discussing the intricacies of startup marketing, the duo navigates topics like understanding the full business apparatus, the importance of partner engagement and UX, and the challenges faced in the startup marketing landscape. As the conversation unfolds, they explore strategies for effective partner marketing, touching on partner portals, UX optimization, and the significance of leaving space for fun in professional endeavors. With plans for relaunching partner portals and measuring partner satisfaction, Angela shares her excitement for mutual growth and expansion with partners, creating an episode that serves up a delightful mix of industry wisdom and personal stories.