Partnering for the win-win with Insight's Edie van den Berge | The Paal15 Podcast

Jesse Muller sits down with Edie van den Berge, EMEA Director of Partnerships at Insight, to unpack what it really takes to build successful B2B technology partnerships. Drawing on nearly 25 years in the tech industry, Edie shares how Insight has evolved from a traditional reseller into an AI-first solution integrator, and why partnerships are more critical than ever in that journey. Jesse and Edie explore the strategic value of partnerships, the difference between transactional and strategic alliances, and how joint go-to-market execution drives real customer impact. Tune in for Edie's practical lessons on defining win-win outcomes, managing the lifecycle of partnerships, avoiding common pitfalls, and why trust and professional relationships remain at the heart of any successful ecosystem strategy.