Partners, not friends

Liking your business partner is great. Living in each other’s pockets? Not so much. In this final episode, Allon Raiz unpacks why overfamiliarity can quietly destroy a partnership — and how keeping a little distance keeps the relationship (and the business) healthy. From redundant systems to bringing “new information” into your shared space, this conversation redefines what closeness should look like in business. Because strong partnerships aren’t built on constant togetherness — they’re built on mutual respect, fresh perspective, and room to grow.