Partnerships | The future of university collaboration through CRM and culture change, with Aalto University

We are joined by Ville Krannila, Head of CRM and Analytics at Aalto University in Finland, to dive into their journey of implementing and embedding a CRM culture. Ville shares how Aalto is using CRM not just as a tool, but as a catalyst to break down silos, connect data across functions, and strengthen partnerships with industry and society.From navigating cultural change and overcoming resistance to data sharing, to building step-by-step solutions that make collaboration smarter and more impactful, this conversation offers practical insights for universities striving to be more connected and manage partnerships more effectively.