Party Brands, MAGA & The Future of the GOP | Prof. Boris Heersink - Fordham (Ep. 18)

Boris Heersink (⁠Republican Party Politics and the American South, 1865–1968⁠ and ⁠National Party Organizations and Party Brands in American Politics: The Democratic and Republican National Committees, 1912-2016⁠)tells us why party brands are so useful to voters and how Trump's hold on the GOP has shaped that party's brand. Heersink recommends: Learning from Loss: The Democrats, 2016–2020 and The Elephants in the Room: How Trump Voters Seized the Party from Republican Leaders, both by Seth Masket, and The Nationalization of American Political Parties, 1880–1896 by Daniel Klinghard and Presidential Party Building: Dwight D. Eisenhower to George W. Bush by Daniel J. Galvin