Pass The Mic - Ellen

Send a textBuilding a Business from Scratch: Ellen Sheffer of Southern Soleil - From Psychology to Spray TansIn this episode, we sit down with Ellen Sheffer, owner of Southern Soleil, who shares her incredible journey from aspiring psychologist to successful entrepreneur. Originally from Barbecue, North Carolina, Ellen recounts her experiences growing up and transitioning to life in Greenville. She opens up about her career as a counselor, dealing with intense emotional tolls, and what led her to pivot into the beauty industry. Ellen delves into the challenges of starting a mobile spray tanning business, the sacrifices she made, and the determination that helped her secure a coveted brick-and-mortar location in 2019. Ellen also offers insightful advice on mental health, discipline, and the importance of perseverance for aspiring female entrepreneurs. Tune in for an inspiring tale of resilience, adaptation, and ultimate triumph in the face of numerous obstacles.00:00 Introduction and Guest Introduction00:37 Ellen's Background and Upbringing03:26 Career Journey and Challenges08:35 Transition to Spray Tanning11:25 Starting Southern Soleil18:57 Personal Life and Relationships28:13 Opening the Brick and Mortar31:29 The Original Business and Overcoming Challenges32:06 Customer Service and Business Strategies33:53 Building the Business from Scratch34:17 Navigating Through 2020 and Construction Challenges38:01 Expanding Services and Team Growth42:33 Training and Industry Insights52:21 Mental Health and Personal Wellbeing56:40 Advice for Aspiring Entrepreneurs01:02:18 Final Thoughts and Encouragement