Pass the So What? test or you're not delivering impact with Naomi Hulston, Catch22

Send us Fan MailCatch22 supports over 160,000 people every year. A social business, it has over 1,700 staff and volunteers and delivers services addressing child exploitation, children's social care, criminal justice, education, employment and training, and health and wellbeing.Naomi Hulston had worked in the organisation for 21 years before taking on her 15th role as its chief executive.  She describes her passion for levering organisational strategy to achieve and boost outcomes and how 'building resilience' is at the heart of its work.Being a philosopher at heart and 'quite nosy' is an asset to her work, says Naomi. She also tells Heidi about Catch22's approach to collecting qualitative and quantitative data and managing and measuring its impact.Plus: the art of storytelling in communicating impact; is criminal justice in need of complete reform?; how the corporate sector can invest more in social and community activity; Naomi's biggest bugbears; and how social mobility is at the heart of Catch22's work.What next?More about Catch22: https://www.catch-22.org.uk/Listen to the Catch22 podcastFind Naomi on LinkedIn:  https://uk.linkedin.com/in/naomi-hulston-78026b32Need help with your Impact Measurement and Management? More about Heidi's work at  https://www.makeanimpactcic.co.ukSupport the showHi, I'm Heidi Fisher, the host of the Make an Impact Podcast.  I'm an impact measurement expert, passionate about helping you make a bigger impact in the world by maximising the impact your services have. I can help you to measure, manage and communicate the impact you have better to funders, investors, commissioners and other stakeholders, and to systemise your data collection and analysis so that it frees up time and doesn't become an additional burden.  I love helping you to measure social and economic impacts, including Social Return on Investment or value for money assessments, as part of understanding the change you make to peoples' lives. You can get in touch via LinkedIn or the website makeanimpactcic.co.uk if you'd like to find out more about working with me.