Passion & Polish: The Kester Black Story - How the World’s First Beauty B Corp Continues to Grow | #018

In this episode of Add To Cart, we are joined by Anna Ross, founder and CEO of beauty brand Kester Black. The business started as a fashion label, then sold jewellery, but it wasn’t until Anna noticed a lack of cruelty-free nail polish colours, that ethical cosmetics became the focus. Tripling business revenue in just three months, Kester Black expanded and went on to become the world’s first make-up company to achieve B Corp certification. From finding a chemist on Gumtree to international shipping to facebook ads done right, self confessed corporate rebel, Anna shares everything she’s learned on her journey from eComm novice to Telstra Australian Young Businesswoman of the Year and beyond.Links from the episode:Kester BlackSean FennessyEve WilsonNatalie TurnbullThe Lipstick EffectValues ExercisePrincipals by Ray DalioShopify Plus Enterprise Commerce Platform (sponsored)Klarna (sponsored) Questions answered in this podcast include:How did Kester Black triple revenue in three months?Why did you decide to go all-in on sustainability and ethical production? How do you continually meet such a high design standards on your website and socials? This episode was brought to you by…  Shopify PlusKlarnaAbout your co-host: Anna Ross from Kester BlackAnna Ross is founder and CEO of Kester Black, Australia’s leading ethical beauty brand. Kester Black creates premium cosmetics with an ethical edge and is leading the charge to a cruelty-free sustainable future within the beauty industry. Ross has been named the Telstra Australian Young Business Woman of the Year, Australian Leadership Awards Emerging Leader of the Year, InStyle Magazine’s Women of Style, and Vogue Game Changers 2018, while also being featured across major media channels including BBC, Smart Company, Elle Magazine, Collective Hub, Marie Claire, Vogue, News.com.au and the Australian Financial Review. She has collaborated with industry heavyweights including Disney, Pantone, Go-To, Audi and Virgin Australia to name a few.You can contact Anna on LinkedIn Email [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community