Passionate Lawyering with Josh Borger

In this episode, Alay Yajnik and Josh Borger, partner at Berliner Cohen, discuss how his passion and enthusiasm for practicing law have helped him build his practice, develop referral sources, and establish himself as a thought leader. Practicing the law is an honor. You should embrace that honor and love being a lawyer. Discover a niche in the law where there are lots of questions, yet no good answers. Study this area and write articles that clarify areas of confusion. The best marketing you can do is to do good work for your clients. Be responsive to your clients. If you're working with them on a case, they will want to hear from you ASAP. If you are relatively new to the field of law, your fresh perspective is an asset and you may have a unique perspective to offer.