Past Performance Data to Guide Future Performance

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This episode is 22 minutes long.

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This episode was published on August 15, 2017.

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from Sales Pipeline Radio · host Matt Heinz, Heinz Marketing

Brian Hansford hosting this episode with our guest, James Thomas, CMO of Allocadia Software. They will be focusing on MPM and will drill into how CMO’s need more discipline and rigor around managing the revenue pipeline, looking at past performance, and using the data to guide future performance. A bit about our guest: Experienced Chief Marketing Officer with a demonstrated success leading award winning teams in the high tech industry. Expert in marketing management, enterprise software, Software as a Service, pricing, packaging, messaging, inbound and outbound demand generation, go-to-market strategy, and strategic partnerships. You'll want to catch this episode live 11:30am Pacific. 8/17/2017

Episode metadata supplied by the publisher feed · Published Aug 15, 2017

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Past Performance Data to Guide Future Performance

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