Brent Adamson, Matthew Dixon, Nick Toman, Pat Spenner's The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Please visit https://thebookvoice.com/podcasts/1/audiobook/275436 to listen full audiobooks. Title: The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Author: Brent Adamson, Matthew Dixon, Nick Toman, Pat Spenner Narrator: Steve Kramer Format: Unabridged Audiobook Length: 8 hours 41 minutes Release date: October 20, 2016 Ratings: Ratings of Book: 5 of Total 2 Genres: Business & Career Development Publisher's Summary: From the authors of the internationally-bestselling business classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with. Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.