Pat Walls: Using SEO to Build Starter Story into a Worldwide Brand

In today’s episode, we speak with Pat Walls, the founder of Starter Story. Story story has huge huge success over the last few years, and Pat credits most of that success to good SEO that leverages user-generated content. Pat’s brand and his method of creating his business are one of a kind. One of the things I love about Pat is that he is a scrappy entrepreneur. In this episode, we talk a lot about the mistakes he has made along the way, the experiments he has done, and the lessons he has learned. We also talk about how he has built a team of employees and also contractors that fulfill the roles needed at the time. Finally, we finish the conversation talking about Pats revenue models. It was really cool to listen to the evolution of the business and to learn about the trial and error process that Pat leaned into that ultimately generates the most money and delivers the most value. Pat was a great guest and I’m happy we got to talk. Now please help me welcome, Pat Walls.