Patagonia: How Staying True to Values Built a Billion-Dollar Brand

from Startup Mantras · host Dr. Anu Khanchandani

Patagonia wasn’t always the global brand we know today. It began with Yvon Chouinard, a climber who wanted better gear for himself and his friends. He wasn’t trying to build a company; he was solving a problem. And the problem was that traditional climbing equipment was damaging the environment.

Episode metadata supplied by the publisher feed · Published Jan 28, 2025

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Patagonia: How Staying True to Values Built a Billion-Dollar Brand

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