Paths to Customer with John Addeo

In this episode of "The Channel CEO" podcast, hosts Des and Kathleen welcome John Addeo from Netsurion. They discuss breaking down silos between marketing, sales, operations, and customer experience. John shares his journey from global channel alliances to becoming the Director of North America and Chief Revenue Officer (CRO). They highlight the vital role of a CRO in unifying strategies and leading all paths to the customer. The conversation also touches on challenges in change management and the importance of embracing the human element in communication and problem-solving. About John Addeo: John Addeo possesses a wealth of experience spanning over 20 years in Sales and Leadership roles within the Cybersecurity sector. With a track record marked by strategic plan development, successful go-to-market strategies, and transformative business initiatives, John is renowned for his accomplishments. A distinctive facet of his approach is shaped by international exposure, allowing him to adeptly address intricate cybersecurity challenges and foster enhanced execution and alignment amid the ever-evolving technological landscape. As a results-oriented leader, John adopts an open and collaborative style of leadership underpinned by a firm commitment to accountability across all tiers of the organization. His involvement extends beyond the professional sphere, as evidenced by his participation in various leadership development programs and his substantial contribution to leadership boards and groups. John served on a non-profit organization's Board of Directors for a commendable eight-year tenure. At present, John Addeo is the Chief Revenue Officer (CRO) at Netsurion, a distinguished provider of Managed Extended Detection and Response solutions catering to MSPs, MSSPs, and a diverse clientele.