Patience and knowing your company persona is key to great ads, with Blue C's Eric Morley episode artwork

EPISODE · Mar 17, 2021 · 59 MIN

Patience and knowing your company persona is key to great ads, with Blue C's Eric Morley

from PR 360

In This Episode…We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry.Show Notes·      [01:00] Are you a coffee or tea drinker?                ·      [03:20] Can you tell our listeners a little bit about Blue C and your expertise? ·      [07:29] How has the advertising industry pivoted from 2020? ·      [12:26] Since you mention content delivery systems, how do you deliver it without the physical touch? ·      [21:46] Are we going to see better TV ads?·      [27:47] How would for example an electric car company to an ad campaign?·      [31:25] Do you see more companies creating podcast ads?·      [36:19] Do you think some companies do not want to take the time to do a deep dive strategy is because it cost too much or takes too much time?·      [38:11] How do you convince C-level people this is the best way?·      [42:11] Would it be good to know the right time to pivot when the strategy is going wrong?·      [43:57] If you could make a killer ad software what would it be? ·      [49:13] Final thoughts People and Companies, We Mentioned in the Show·      Eric Morley was our guest today. Learn more about Blue C.Episode Length: 59:03Thanks so much for tuning in. Join us again next week for another episode!Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

In This Episode…We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry.Show Notes·      [01:00] Are you a coffee or tea drinker?                ·      [03:20] Can you tell our listeners a little bit about Blue C and your expertise? ·      [07:29] How has the advertising industry pivoted from 2020? ·      [12:26] Since you mention content delivery systems, how do you deliver it without the physical touch? ·      [21:46] Are we going to see better TV ads?·      [27:47] How would for example an electric car company to an ad campaign?·      [31:25] Do you see more companies creating podcast ads?·      [36:19] Do you think some companies do not want to take the time to do a deep dive strategy is because it cost too much or takes too much time?·      [38:11] How do you convince C-level people this is the best way?·      [42:11] Would it be good to know the right time to pivot when the strategy is going wrong?·      [43:57] If you could make a killer ad software what would it be? ·      [49:13] Final thoughts People and Companies, We Mentioned in the Show·      Eric Morley was our guest today. Learn more about Blue C.Episode Length: 59:03Thanks so much for tuning in. Join us again next week for another episode!Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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Patience and knowing your company persona is key to great ads, with Blue C's Eric Morley

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שוק ההון והעולם הפיננסי | תל אביב 360 Tel Aviv University לראשונה בישראל, נעלה לאוויר עם סדרת הפודקאסטים המרתקת: "השקעות אימפקט, בתכל'ס"סדרת הפודקאסטים תצלול יחד איתכם לעולם המרתק והחדשני של השקעות האימפקט. נעסוק בפרקטיקה (מספיק עם הדיבורים!) ולא נפחד לשאול את המשקיעים ואת השחקנים בתחום את השאלות הקשות (ולקבל תשובות אמיתיות).בהנחיית אירה פרידמן, בכירה בשוק ההון ומובילה בתחום השקעות האימפקט, אנחנו יוצאים למסע בין כסף להשפעה, ננפץ לא מעט מיתוסים ונלמד להשקיע עם אימפקט.האם באמת אפשר לייצר גם תשואה וגם שינוי חברתי או סביבתי?האם גם גמל ופנסיה שלנו מושקעים בהשקעות אימפקט?זה קורה רק באירופה ובסיליקון ואלי או גם כאן, אצלנו בישראל?האם גם לקרן פילנתרו Not Your Parents' PR Marla, Mads & Erica Lessons and laughs for communications professionals in 10ish minutes. Thoughts brought to you by 212 Communications, a strategic communications agency. Hosted by Marla Clendenin, Mads Caldwell and Erica Mechlinski. Mic Drop Dallas Tony Fay PR The Official Podcast of The Dallas Sports Commission. L.A. has its movie stars, Nashville its country troubadours and Detroit is the motor city. In Dallas we do sports and we do it unlike anywhere in the country. From its iconic teams, state-of-the-art venues, larger than life owners and athletes, to a sports marketing community that is shaping the way sports will be consumed in the 21st century, Dallas is the true Silicon Valley of the sports world. Join hosts Monica Paul and Kevin Sullivan as they pull back the curtain on this vibrant community and talk to the legendary athletes and business visionaries leading a sports marketing revolution. Every show will have something you wont want to miss. Every episode will be a Mic Drop. Annie Jennings PR EliteWire National Publicist, Annie Jennings Welcome to the Annie Jennings PR EliteWire online magazine podcast series, a community of specialized publicity, branding, marketing and media professionals as well as lifestyle experts that share principles of success.Our experts share their valuable insight, knowledge and experience to help you achieve your optimal potential. We encourage listeners to share this podcast throughout their social communities to help others discover the insider strategy that can make a difference to their success.

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This episode is 59 minutes long.

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This episode was published on March 17, 2021.

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In This Episode…We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry.Show Notes·      [01:00] Are you a coffee or tea drinker?...

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