Patience is the Key to Growing your Business with Erika Oakes

Building a business takes a ton of time and patience. And while it's easy to compare your business with someone else's and wonder why you aren't *there* yet, it's important to remember that no one finds success overnight. In this episode, I am joined by Erika Oakes, cofounder of Os & Oakes, a clothing brand that makes comfortable, unisex, clothing made of high-quality fabrics. Erika started Os & Oakes back in 2016 with her brother Michael and has since grown it to a powerhouse brand, recognized by influencers and celebrities such as Jillian Harris and The Birds Papaya. With both an e-commerce presence and a brick and mortar location, Os & Oakes is continuing to grow their vision of a sustainable and fashionable clothing brand that both kids and their parents love. Here's what we'll be talking about: - The single best thing you can do if you are selling products online - Why getting no orders at the beginning is normal - How to drive traffic to your online store effectively - Why paid ads don't always work as well as organic methods - The reason Erika decided to open a brick and mortar store  - Why hiring the right people is incredibly important to your brand - How to get publicity and attract the attention of influencers and celebrities So happy to have you here! Let's connect: www.nicolehaney.com instagram.com/its.nicolehaney