Patient Choice: The New Standard for Distinctive Dermatology

What do today's patients really want? Increasingly, the answer is simple: a choice. In this episode of The Distinctive Dermatologist, host Scott McKain explores why patient choice has become one of the defining characteristics of exceptional dermatology practices. Featuring insights from SkinCure Oncology CEO Kerwin Brandt, customer experience expert Joe Calloway, GentleCure Chief Brand Officer, Adam Lefton, a patient who shares his personal journey, and physician-surgeon Dr. Bob Hager, this episode examines patient choice from every angle—business, clinical, and personal. You'll discover why informed patients expect to participate in decisions about their care, how consumer expectations are reshaping healthcare, and why practices that embrace meaningful choice are better positioned to build trust, loyalty, and distinction. Whether you're a dermatologist, practice leader, or healthcare professional committed to elevating the patient experience, this conversation offers valuable insights into creating a practice where patients feel empowered, respected, and heard. Because being distinctive isn't just about the treatments you provide—it's about the choices you make available. Thanks to our sponsor, GentleCure from SkinCure Oncology, for making The Distinctive Dermatologist possible.