Patient Reactivation Strategies with Naota Hashimoto, DC

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes back Dr. Naota Hashimoto from TrackStat to explore effective reactivation strategies for chiropractic practices. Throughout the episode, Dr. Christie and Dr. Hashimoto discuss the importance of defining what reactivation means for your practice and how to effectively measure and optimize it. They explore the challenges many practices face, such as insufficient content marketing and communication technologies, and provide actionable strategies to overcome these obstacles. Dr. Hashimoto shares insights on tools and technologies that can streamline reactivation processes, including the use of targeted lists for direct mail, text messaging campaigns, and the implementation of new services and offers. They also touch on content marketing, referral techniques, and maintaining patient engagement. Tune in for valuable tips to enhance your practice's reactivation strategies and ongoing patient communication.