Patients Aren't Buying Hearing Aids - Here's What They Really Want

There's a major blind spot in the hearing care industry, and it affects how practices market, sell, communicate, and grow.    In this episode, Oli Luke breaks down why hearing aids are not actually the thing patients are buying, and why understanding this distinction completely changes the way a clinic should position itself. This conversation dives into psychology, marketing, patient behaviour, and the emotional drivers behind real decision making in hearing healthcare.