Patients Don’t Want Perfection - They Want a Say

Trust in healthcare is eroding. Yet, many provider organizations are still rolling out campaigns, portals, and digital tools for patients, but not with them. The result? Missed opportunities, avoidable costs, and fractured relationships. What if the key to rebuilding trust isn’t better messaging, but earlier listening? As both a rare disease patient and strategic advisor, Kristy Dickinson brings a dual lens to healthcare. She has both lived experience and market insight. Swaay.Health sat down with Dickinson to get her opinion on the current state of patient experience. Her message was simple: if we want to fix the trust gap in healthcare, patients need to be at the design table, not just in the waiting room.